The goal of home staging is to show a property in a way that would appeal to the widest array of buyers. This helps them envision your house as their own, rather than through the lens of your personal tastes.

​

Using specific techniques like furniture removal and rearranging, painting in neutral tones, and placing selective accents, the idea is that home staging can dramatically transform how a home presents without you having to do any major renovations.

​

Moreover, the concept of staging has been popularized in the public mind through the rise of social media and home improvement shows on TV.

​

NAR reports that 44% of buyers start their home search online and 98% of buyers frequently use the web to search for homes. So agents use home staging to “wow” virtual viewers from the very first picture.

​

83% of agents say that a staged home will sell faster than an unstaged home.